FILLER LUX Influencer Guidelines

(“Guidelines”)
This document outlines your (“Your”) responsibilities, or those of third parties acting under
Your direction, when creating, providing and posting any type of content (photos, videos,
posts, etc.) (“Content”) on social media about Filler Lux, our products or services (“FILLER
LUX”). In addition to complying with these Guidelines, remember You must also comply with
all social media policies posted on the social media platforms (e.g. TikTok, Instagram, Snap,
Facebook, YouTube, etc.).

1. DISCLOSE YOUR CONNECTION WITH FILLER LUX
● The Federal Trade Commission’s Guidelines on Endorsements requires You to
clearly and conspicuously disclose your connection to Filler Lux in Your Content. This
means you must disclose the fact that You received a benefit from Filler Lux, whether
money, promo discounts, or anything else.
○ Examples of acceptable disclosures include:
1. #FillerLux_Partner; #FillerLux_ad; #FillerLux_sponsored;
2. #Thanks_FillerLux for giving me a free [insert free item]; or
3. "That’s why I am pleased to be working with Filler Lux to support...”
● Disclosures need to appear prominently within the post (don’t make someone press
“see more” to see the disclosure).
○ #FillerLux_Partner must be the first hashtag in any list of hashtags in a post
and must be displayed clearly and/or above the fold (if applicable).
● For video Content (e.g. TikTok), the disclosure needs to be made both audibly and
visually by super-imposing the disclosure on the screen long enough so that a viewer
can read and understand it.
For additional information, see: Disclosures 101 for Social Media Influencers (ftc.gov) and
the FTC's Endorsement Guides: What People Are Asking

2. GIVE YOUR HONEST AND TRUTHFUL OPINIONS
● What You say about our products and services needs to reflect Your honest and
truthful opinion and actual experiences. Never represent Your opinions are those of
Filler Lux.

3. ONLY MAKE FACTUAL STATEMENTS THAT ARE
TRUTHFUL AND CAN BE VERIFIED
● Only make factual statements about our products or services, which you know to be
true and can be proven. Don’t comment on a product that you haven’t tried.

● Your Content must reflect your actual experience and honest opinions.
● Remember, even if you don’t expressly state a fact, it may be implied. These
Guidelines apply to both express and implied claims.

4. RESPECT THE RIGHTS OF THIRD PARTIES
● When you post or share Content, do not include third party material in Your Content,
unless You have express permission. Third party content refers to photographs,
images, logos, trademarks, copyrights, music or any other material owned by
someone else (like a Nike logo on a hoodie). This also includes showing another
person in Your Content (e.g. Your best friend or a picture of a celebrity) or using their
name without that person's express written permission. If Your Content contains any
third party content that we didn’t provide you with or wasn’t found directly on the Filler
Lux Creator Platform, it is Your responsibility to ensure You have the necessary rights
to use those materials.
● If You include music in Your Content, it must be royalty-free from the following music
libraries on Facebook , Instagram and TikTok.
● Don’t cite or reference Filler Lux employees, partners, suppliers or retailers that offer
Filler Lux branded products without Filler Lux’ prior written approval.

5. BE RESPECTFUL
● Hopefully this speaks for itself, but in case it doesn't: Don’t post comments that are
illegal, harassing, disparaging, defamatory, insulting, obscene, overtly sexual,
gratuitous profanity, political commentary, discriminatory, offensive, or would
otherwise be interpreted as an invasion of privacy (e.g. sharing someone's cell phone
# and home address). Don't post anything that a reasonable person would
understand to embarrass Filler Lux and Filler Lux suppliers, partners or retailers that
offer Filler Lux branded products or damage their reputation or business interests.
● Filler Lux is a family friendly brand. Your Content must be appropriate for a family
audience and You will not advertise or otherwise promote adult products (e.g., guns,
alcohol, tobacco, pornography) or other mature viewer products/services.
● Your Content may not include any negative comments used to offend or mock based
on race, color, religion, sex (including gender identity, sexual orientation), national
origin, occupation, disability, weight, or age.

6. BE TRANSPARENT
● Don’t imply that you are any other person or entity, including an employee of Filler
Lux. Clearly state that Your views and comments are solely Your own and do not
represent those of Filler Lux.

7. TALKING AND WRITING ABOUT FILLER LUX
● When you post or talk about Filler Lux, do not post or write about:

○ Use of narcotics;
○ Disparaging or negative commentary about Filler Lux or its competitors;
○ Any copy/reference that degrades the quality of the Filler Lux brand or
products sold through Filler Lux;
○ Superiority of Filler Lux in relation to a competitor; or
○ Use "dupe" language to directly compare Filler Lux merchandise to products
of other brands;
○ Any calls-to-action for giveaways and contests, or other non-brand related
engagements; or
○ Political views or endorsements
● You may only use Filler Lux brands, trademarks, logos or other materials with our
permission. You may only use Filler Lux materials that we expressly provide to you in
connection with Your Services. You must have prior written approval from us before
you can post, or otherwise use Filler Lux brands, logo, trademarks, graphics, videos,
artwork, and other content or materials owned or controlled by Filler Lux. If we give
you permission to use certain Filler Lux content (which permission must be in
writing), you must use it only as specifically permitted and subject to the terms and
conditions we provide, including, without limitation, posting copyright, trademark and
other notices.
● Follow Instructions. Filler Lux may give you additional instructions from time to time
which you must follow in connection with Your activities in connection with Your
Services.

8. WE RESERVE THE RIGHT TO ASK YOU TO TAKE
DOWN CONTENT AND TERMINATE YOUR
RELATIONSHIP WITH FILLER LUX:
● We reserve the right to request that You take down any Content and You will
promptly comply with those requests. In addition, if we request approval rights over
any Content, you must provide it to us to review before posting.
● We may monitor Your activities with regard to compliance with these Guidelines and
we may take corrective action, including terminating Your relationship with Filler Lux,
if you do not follow these Guidelines.

9. Recipient's Obligations Upon Receipt of Goods
Upon receipt of the products (including goods and boxes), the recipient/UGC-c agrees to
comply with all terms of cooperation outlined in this agreement, as well as any additional
requirements specified during the course of the transaction. In the event of non-compliance
or failure to fulfill obligations, the recipient/UGC-c shall bear full financial responsibility,
including reimbursement for all costs incurred by the company, such as product costs,
shipping, and any other expenses arising from the breach of terms.