🃏 Day Drinker Affiliate Guide

Version 1.0 – June 2025
Hey there {first_name}! Welcome to the Foolish Things crew, where we believe daytime coffee should be bold, bubbly, and just a little foolish. This guide is your go-to source for understanding how to earn, promote, and thrive as part of the Day Drinker Affiliate Program.

🍹 About the Affiliate Program

1. Benefits

1.1. Commission Rules

You’ll earn:

12–20% commission on one-time purchases — with auto-tiering based on your performance
5% recurring commission for up to 12 renewals on active subscriptions

Plus, hit 6 renewals for a referred subscriber and you’ll unlock a $25 milestone bonus automatically.

This program is powered by UpPromote (for tracking and payouts) and Appstle (for subscription management).

Performance Expectations:

Push the “Subscribe & Save” angle for bigger impact and longer-term earnings
Top affiliates average 3x higher earnings from subscription referrals vs. one-time orders

1.2. Additional Benefits & Rewards

🎁 Free samples for select creators
💰 Cash milestone bonuses
⬆️ Auto-tiering unlocks higher commission rates as you sell more

2. How Much Can You Get?

Our cookie window = 30 days, with last-click attribution. That means you get credit for orders even if the customer takes their time before checking out.

Average Order Value: $50
Average Commission (Starter Tier): $6–10/order
Potential Income Estimates:

Sales/Day	Daily Income	Monthly Income	Yearly Income
1	$8–10	~$240	~$2,880
2	$16–20	~$500	~$6,000
3–5	$25–40	~$750–1,200	~$9,000–15,000

Top-tier affiliates regularly exceed $1,500/month.

3. When Do You Get Paid?

You’ll get paid on the 1st business day of each month via PayPal.
We hold commissions for 30 days to account for returns/fraud.

🚨 Minimum payout balance: $50
💳 Don’t forget to enter your PayPal email in Settings > Payment or you won’t receive commissions!

🔐 Affiliate Materials

1. Affiliate Portal Guidelines

Welcome to your affiliate dashboard in UpPromote! This is where you can:

View your clicks, orders, and commissions
Access tracking links and coupon codes
Download assets to promote Day Drinker

📽️ We have prepared a walkthrough video to get you familiar with the tools and resources:

Watch the video

👉 Go to Settings to:

Add your PayPal payout info
Set notification preferences
Update your profile

Need help? Email us at: katie@foolishthingscoffee.com

🧠 Pro tip: Bookmark your dashboard and check in weekly!

2. Marketing Tools

All brand assets are available via your UpPromote → Media Library, including:

📸 Lifestyle images (1080×1350 and IG stories)
📹 Short video loops & cocktail hacks
📝 Caption templates & story ideas
🎨 Canva templates for easy customization

Use these to post on:

Instagram (posts stories)
TikTok
Email newsletters
Personal blogs
IRL tasting events

3. Strategy, Tips, and Best Practices

📣 Channels That Work Best

IG Reels Stories (combo = 🔥 conversions)
TikTok demos
Unboxing ASMR

📸 Content Do’s & Don’ts

✅ Do:

Use natural light
Show real-life moments (picnic tables, desk breaks, bar setups)
Share honest reviews and creative use cases

🚫 Don’t:

Show underage or irresponsible consumption
Resell on Amazon or third-party marketplaces
Skip your FTC disclosures (“#ad”, “affiliate link” etc.)

🎯 Target Audience

Wellness-focused professionals
Pickleball & tennis players
Bartenders & cocktail hobbyists
Moms & creatives with a caffeine crush
Outdoor junkies, float trip anyone?

💬 Questions?

Or email: katie@foolishthingscoffee.com

We’re stoked you’re here. Let’s help the world slow down, sip well, and stay foolish!