Welcome to the Clever Poppy Affiliate Program! 🐝

Hey {first_name},

Welcome to your affiliate admin portal - how exciting! This is your go-to space for all the tools, resources, and helpful bits you'll need to promote our brand like a pro.

To help you get started, we've put together a quick walkthrough video so you can get familiar with everything waiting for you inside.

👉 [Watch the video]

Before you dive in, please make sure to update your payment method. If your payment details aren't added, you won't be able to receive commission payment updates. You can also head to Settings to update your profile and choose your notification preferences, so everything's set up just the way you like it.

If you've got any questions, we're always happy to help. Just send us an email at help@cleverpoppy.com!

For more info, read our quick guides to get started and some tips to grow HERE.

📋 Terms & Conditions

Before you get started, please take a moment to review our affiliate Terms & Conditions.

1. About the Affiliate Program

1.1 Commission & Benefits

Here's what you get as a Clever Poppy affiliate:

Perk	Details
Commission	20% of every sale
Cookie window	30 days
Commission type	Percent of sale
Welcome gift	New affiliates get a one-time 30% off to cleverpoppy.com.
Coupon code	10% discount code you can give to your audience

1.2 How Much Can You Earn?

Your cookie stays active for 30 days from a customer's first click — so even if they come back later to purchase, you still get the credit.

1.3 When Do You Get Paid?

You'll receive your commission every 20th of the month via your preferred payment method.

⚠️ Important: Please update your payment info in Settings > Payment so we can make sure your commissions land on time!

2. Affiliate Portal & Marketing Tools

2.1 Your Affiliate Portal

Your portal is your command centre! Here's what you'll find inside:

Your stats & performance dashboard
Your unique affiliate link & coupon code
Ready-to-use marketing materials
Settings for payment, profile & notifications

SOON...

2.2 Marketing Tools & Resources

Head to the Marketing Tools section in your portal to access Clever Poppy's media gallery. Everything is ready to share!

3. How to Create Content That Converts

Not sure where to start? Here are some content formats that work really well for Clever Poppy:

🎥 Video Content

Unboxing videos — share your first reaction to your Clever Poppy products
"What I ordered vs. what I got" — keeps it real and relatable
Styling/how-to videos — show your audience different ways to use the products
"My current favourites" — include Clever Poppy in a round-up

📸 Photo Content

Flat lays and lifestyle shots featuring your products
Before-and-after or transformation content
Aesthetic "desk set-up" or "what's in my bag" posts

📝 Written Content

Blog posts: "My honest review of Clever Poppy"
Gift guides: "Best gifts for [your audience type]"
Listicles: "10 things I found on Clever Poppy that I can't stop recommending"

📱 Platform Tips

Instagram/TikTok: Short, fun videos + link in bio or swipe-up
Pinterest: Aesthetic pins with your affiliate link in the description
YouTube: Longer reviews or hauls
Email list: Personal recommendation to your subscribers — high trust, high conversion!

💡 Pro tip: Authentic content always wins. Share why you love Clever Poppy and let your personality shine through!

Key Brand Pillars:

Progress over perfection
Relaxation & mindfulness through stitching
Everything-in-one-box simplicity
Step-by-step video tutorials for every skill level
Modern, cute designs (not your grandma's embroidery!)

Hooks That Stop the Scroll

A great hook is everything. Mix and match these to keep your content fresh!

🧘 The "Relaxation Discovery" Hooks:

"I found the most calming hobby and I need to tell you about it."
"This is my new evening routine and it's changed everything."
"Put your phone down. Pick this up instead."
"The thing that finally got me off my phone at night."
"If you're burnt out and need something that isn't another screen…"
"I didn't know a hobby could make me feel THIS relaxed."

😲 The "Surprise / Relatable" Hooks:

"I've never been a crafty person… until now."
"Me 3 weeks ago: 'I could never do embroidery.' Me now:"
"Why didn't anyone tell me embroidery was THIS therapeutic?"
"POV: You finally found a hobby that doesn't feel like work."

🎁 The "Gift / Seasonal" Hooks:

"The most thoughtful gift for the person who has everything."
"If you're looking for a unique Mother's Day gift"
"This is the self-care gift she actually wants."

4. Tips & Tricks to Get More Sales

Here are some tried-and-true strategies to maximise your affiliate earnings:

Be Genuine

Your audience trusts you. Share honest opinions, real-life use cases, and your personal experience with the products — it makes a huge difference.

Use Your Unique Link (and Coupon!) Everywhere

Add your link to your bio, your blog, your email signature
Remind your audience of your coupon code often — people love a discount!
Use both your link AND coupon in the same post for maximum coverage

Post Consistently

One post won't cut it. The affiliates who earn the most are the ones who mention Clever Poppy regularly — in stories, in posts, in newsletters.

Leverage Seasonal Moments

Plan content around key shopping moments:

Valentine's Day, Mother's Day, Christmas
Back to school, New Year, birthdays
Sales events (Black Friday, etc.)

Engage, Don't Just Post

Respond to comments, answer DMs, and have conversations with your followers about the products. The more engaged you are, the more your audience trusts your recommendations.

Check Your Stats

Log into your portal regularly to see what's working. Notice which posts are driving clicks and sales — and do more of that!

Remind Them of the Value

Always mention the 10% savings your followers get through your link. "Save with my code [YOURCODE]" is simple and effective.

5. Promoting Channels & Best Practices

Where to Promote

Social media (Instagram, TikTok, Pinterest, YouTube, Facebook)
Your blog or website
Email newsletters
Podcasts or live streams
WhatsApp/Telegram groups (if relevant to your niche)

Content Guidelines

Always disclose your affiliate relationship (e.g., "This post contains affiliate links")
Keep content on-brand and aligned with Clever Poppy's values
Use approved marketing materials from the portal where possible
Avoid making false claims about products

Who's the Clever Poppy Customer?

Think: someone who loves thoughtful, intentional products. They care about quality, aesthetics, and finding things that make everyday life a little more special. When you speak directly to that person, you'll connect — and convert.

Questions? We're always a message away. Reach us at help@cleverpoppy.com 💌